MB 260: Microsoft Customer Data Platform Specialist

Description

Candidates for this exam implement solutions that provide insights into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention.

Candidates should have firsthand experience with Dynamics 365 Customer Insights and one or more additional Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.

Candidates need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. They should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.

Adaptive Test Technology
We use our proprietory "Adaptive Test Tech (TM)" which adapts the questioning sequence & complex, based on the sucess of the questions attempted.

No. of Questions
40
Exam Duration
60 mins
Questions Pool
111

Skills Measured
Domain
Percentage
Design Customer Insights solutions 10%
Ingest data into Customer Insights 15%
Create customer profiles by unifying data 25%
Implement AI predictions in Customer Insights 15%
Configure measures and segments 20%
Configure third-party connections 15%
Administer Customer Insights 10%

MB 260 Certification Related Links

MB 260 Certification Link MB 260 Certification Poster